Keep Louisiana Beautiful’s Let Louisiana Shine campaign brings awareness to our state’s litter problem and empowers citizens to adopt preventative behaviors. This marketing toolkit was designed specifically for YOU. Use the toolkit contents to promote litter prevention in your community. Only when we are all working together will we start to move the needle in the right direction.

Toolkit Assets & Resources

From customized Let Louisiana Shine logos, email blast messaging, and a press release template to social media posts, digital ads, and a rack card, this toolkit contains everything you need to foster preventative action and promote positive behaviors for a cleaner, greener Louisiana.

Brand Guidelines & Logos

Access campaign logos and Let Louisiana Shine brand guidelines to create your own marketing materials. Create a customized version of the Let Louisiana Shine logo for your business, organization, or community to use on your website and in your marketing materials.


Let Louisiana Shine Brand Guide

Campaign style guide with brand best practices and uses.

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Custom Logo Template

Create a custom version of the Let Louisiana Shine logo. Adobe Illustrator required.

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Social Media Guide & Graphics

Download the Social Media Messaging Guide to help you select dates and post ideas for your social media profiles. Then, download the Social Media Static Graphics, Stories, and Carousels you wish to use. Carousels combines multiple images into a single post.


Social Media Messaging Guide

Guidance and ideas for post graphics and content.

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Social Media Static Graphics

Use these graphics on your social media channels with the post copy provided in the above Social Media Messaging Guide.

Social Media Stories

A story is a type of temporary post that can be used on Instagram and/or Facebook. These posts are designed to be short-lived and typically disappear after 24 hours, making them ideal for engaging with your audience in a more informal way. Download the Social Media Messaging Guide for recommendations on when to post each story.

Social Media Carousels

Carousel posts utilize multiple images to tell a story. This format is best used on Facebook as a paid post, but can also be used organically on Facebook or Instagram. Or, any of the individual images within a carousel can be used as a static post on any social media site. Download the Social Media Messaging Guide for recommendations on when to use these carousels.

Digital Ads, Email Templates & Videos

Email your contacts about the Let Louisiana Shine campaign with the provided template. Download the digital ads for use in your newsletter and on your website. Share the Let Louisiana Shine video by embedding it on your website, within your email communication, or by posting it to any of your social media profiles.


Email Template

Customizable email template to send to your contacts.

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Digital Ads

Use these digital ads for advertising, add them to your website, or put them in your newsletter.

Videos

Let Louisiana Shine I

Share the Let Louisiana Shine video by embedding it on your website, within your email communication, or by posting it to any of your social media profiles.

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Let Louisiana Shine II

Share the Let Louisiana Shine video by embedding it on your website, within your email communication, or by posting it to any of your social media profiles.

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Press Release & Print Materials

Use the provided press release template to announce your support for the Let Louisiana Shine campaign. Download and distribute the Let Louisiana Shine rack card with litter prevention tips.


Press Release Template

Use the template to announce your support.

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Rack Card

Download, print, and distribute the rack card.

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