Motorists are the #1 cause of roadside litter, contributing to 79% of all roadside litter. It is Keep Louisiana Beautiful’s mission to educate motorists about litter and why it’s bad for Louisiana. We do this through our statewide litter prevention campaign, Let Louisiana Shine, and through our partnerships with the Louisiana Office of Motor Vehicles and the Louisiana Automobile Dealership Association.
Click the graphic to access a free marketing toolkit with social media graphics and messaging focused on roadside litter prevention.
Office of Motor Vehicles
Educating motorists about the harmful impacts of litter is required by law under Louisiana Administrative Code Title 55. In the fall of 2024, KLB updated the nine possible test questions on the official driver’s license test related to litter. To prepare test takers, the official Louisiana driver’s manual has been revised. Each driving academy will receive the new teaching material, including a link to this new educational video.
To further educate motorists, signage has been shipped to each Office of Motor Vehicles in Louisiana. The signage communicates the following best practices for preventing roadside litter:
- Use a car litter bag
- Use a portable ashtray
- Keep your truck bed clean
- Secure your load
- Report littering to 855-La-Litter
Click the graphic to access a free marketing toolkit with social media graphics and messaging for LADA partner dealerships
Louisiana Automobile Dealer Association Partnership
In collaboration with the Louisiana Automobile Dealer Association (LADA), Keep Louisiana Beautiful introduced the Put the Brakes on Litter campaign to automobile dealerships around the state. The goal of this campaign is to educate motorists on the importance of roadside litter prevention.
Participating dealerships receive free campaign materials including educational signage and litter kits for car buyers. The kits include:
- A disposable litter bag for the motorist to use for their trash.
- An informational rack card explaining the contents of the kit and listing litter prevention tips.
- A pocket ashtray for cigarette disposal. If the motorist does not smoke, it is recommended that they give the pocket ashtray to someone who does.
- A car cupholder coaster with the litter hotline number. Motorists are encouraged to call 855-LA-Litter to report a litterer’s plate information and vehicle make.
All materials are free to participating dealerships. A LADA membership is not required to join this initiative.
