Posted on Jun 27, 2024 | Blog,News
KLB Affiliate Regional Meetings Hosted in Lafayette, Covington, and Natchitoches
Community and University Affiliate directors, Affiliate board members, and partners attended Affiliate Regional Meetings in May and June in Lafayette, Covington, and Natchitoches. Presentations and discussions focused on best practices for marketing, social media, and media relations. These in-person meetings happen annually, allowing the KLB network the chance to learn, engage in dialogue, and make connections.
Download the Communications & Marketing PowerPoint Presentation
Download the Media Training PowerPoint presentation
During the first portion of the meeting, Melissa Kenyon, KLB Director of Marketing and Communications, touched on best practices and strategies for the following:
- Setting realistic goals
- Asking questions and determining your audience
- Message development
- Social media content, engagement, and rules of thumb
- Using Canva to improve your graphics and overall look
- Using data to determine your effectiveness on social media
- Growing and organizing your contacts
- Planning and staying organized
Melissa opened up the floor to attendees to share their experiences with marketing, allowing people to voice both struggles and successes.
Following Melissa’s presentation, PR expert Kayla Bertucci of Innovative Advertising, conducted a two-part media training. In the first portion of her presentation, Kayla spoke about press release writing, interview skills, and media relationship strategies. Attendees learned PR fundamentals and enjoyed testing their skills in a press release writing exercise. Kayla went on to talk about strategies for pitching to the media and tips and tricks for media interviews.
In the second portion of the training, Kayla went over “good words vs. bad words” and attendees ran practice interviews in pairs. The training was immensely successful and the attendees grew more confident in their media relations skills.
The next in-person training opportunity for the Affiliate network and KLB partners will occur at the KLB State Conference on October 23-24 at the Crowne Plaza in Baton Rouge. Registration is now open.
About the speakers:
Melissa Kenyon, a non-profit marketing professional of fifteen years, serves as Communications and Marketing Director for Keep Louisiana Beautiful, a non-profit organization focused on promoting best practices for litter prevention and reduction, recycling, waste reduction, sustainability, and beautification. Previous to her role at Keep Louisiana Beautiful, Melissa held marketing roles at the Ogden Museum of Southern Art in New Orleans, The Bishop’s School in La Jolla, and the Colorado Neurological Institute in Denver. Melissa holds a master’s in communication management and public relations from the University of Colorado Denver and a bachelor’s in communication from the University of Colorado Boulder. She is an active member of the Junior League of New Orleans.
Kayla Bertucci is a public relations and content specialist who plays a pivotal role at Innovative Advertising by crafting and executing sophisticated communication strategies that elevate clients’ brands and reputations. Kayla’s career is grounded in a rich foundation of broadcast journalism, where she excelled as a reporter, anchor, and talk show host for KTVE Monroe, WMC Memphis, and WGNO New Orleans. Transitioning into public relations, she applied her media expertise to healthcare marketing and PR for Children’s Hospital New Orleans, further refining her skills. Today, Kayla leverages this comprehensive background to navigate the complexities of public perception and strategic communication, making her an invaluable voice in our industry.
View photos from the Regional Meetings on KLB’s Facebook
