Put the Brakes on Litter
Educating and Preventing Roadside Litter
Louisiana Automobile Dealer Association Partnership
In collaboration with the Louisiana Automobile Dealer Association (LADA), Keep Louisiana Beautiful introduced the Put the Brakes on Litter campaign to automobile dealerships around the state. The goal of this campaign is to educate motorists on the importance of roadside litter prevention.
Participating dealerships receive free campaign materials including educational signage and litter kits for car buyers. The kits include:
- A disposable litter bag for the motorist to use for their trash.
- An informational rack card explaining the contents of the kit and listing litter prevention tips.
- A pocket ashtray for cigarette disposal. If the motorist does not smoke, it is recommended that they give the pocket ashtray to someone who does.
- A car cupholder coaster with the litter hotline number. Motorists are encouraged to call 855-LA-Litter to report a litterer’s plate information and vehicle make.
All materials are free to participating dealerships. A LADA membership is not required to join this initiative.
16%
of roadside litter comes from trucks with improperly covered loads.
98.5%
of litter on roadways and in greenspaces is attributable to motorists and pedestrians.
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